Property Pricing and Valuation in Tesoro CRM

Basic price settings

Each property has a primary price field with the following options:

• Price amount: The main amount (e.g., €350,000)
• Currency: EUR, USD, GBP or other currencies
• Price frequency: One-time (sale) or monthly/yearly (rental)

Tip: For rental properties, always specify the frequency (monthly/yearly) for clarity.

Price types

Tesoro supports different price types for flexible pricing strategies:

• Sale price: Sale price (default for sale properties)
• Rental price: Rental price per month or year
• Market price: Estimated market value (for internal tracking)
• Offer price: Price for specific deal offers

These are automatically calculated and shown based on property type and status.

Multi-currency pricing

For international markets you can show prices in multiple currencies:

• Set primary currency (e.g., EUR)
• Add secondary currency (e.g., USD)
• Tesoro shows both prices on portals and client portal

niete: Currency conversion happens at source - update manually for large exchange rate changes.

Automatic price change tracking

Tesoro automatically tracks every price change with complete audit trail:

• Old price: Previous price
• New price: New price
• Change date: When the change occurred
• Changed by: Which user made the change
• Reason: Optional reason for price change

This history is visible in the property detail view under 'Price History' tab.

Price reduction tracking

When you lower a price, this is automatically marked:

• Percentage reduction calculated
• "Price reduced" badge on portal listings
• nietification to interested leads (optional)
• Dashboard alert for large reductions (> 10%)

Marketing tip: Price reductions are highlighted on Idealista and Fotocasa to generate more interest.

Time on market with price correlation

Tesoro's Dashboard shows time-on-market alerts linked to price history:

• Properties > 90 days without price change = alert
• Suggestion: "Consider price adjustment"
• Comparison with similar properties (same type, location, size)

Use this data to proactively adjust price strategies.

Market price estimation

Tesoro helps you estimate realistic market prices based on:

• Comparable properties: Analysis of comparable sales
• Location data: Average prices per m² in the area
• Feature comparison: How features (pool, garage, etc.) affect price
• Market trends: Rising or falling market in the region

Use the 'Suggest Market Price' feature in property detail for an estimate.

Price per m² tracking

Tesoro automatically calculates price per m² for each property:

• Sale price ÷ total area = €/m²
• Compare with area average for pricing validation
• Dashboard widget shows portfolio average €/m²

Use case: Quickly see if a property is overpriced or underpriced compared to similar objects.

Pricing strategies

Premium pricing (10% above market):

• For unique properties with high-end features
• Prime locations (beachfront, city center)
• Recently fully renovated

Competitive pricing (market average):

• Standard properties in popular areas
• Quick sale desired
• Many comparable properties nearby

Value pricing (5-10% below market):

• Properties long on market
• Seller has urgency
• Property needs minor renovations

Batch price adjustments

For efficient portfolio management you can adjust prices in bulk:

1. Select multiple properties (checkbox in property list)
2. Click 'Batch Edit' → 'Update Prices'
3. Choose price adjustment method:
   • Set fixed amount (all properties get same price)
   • Percentage increase/decrease (e.g., -5% for all properties)
   • Price per m² adjustment
4. Add optional reason for audit trail
5. Confirm and execute batch update

Use case: Market correction - lower all properties in a specific area by 3% due to market downturn.

Automatic portal sync

When you change a price in Tesoro, this is automatically synchronized to:

• Idealista: Real-time price update via API
• Fotocasa: Direct price sync within 5 minutes
• Custom portals: Via XML/JSON feed updates
• Client portal: Immediately visible to buyers

You can check the sync status in Settings → Portal Integration.

Price approval workflow (optional)

For agencies with multiple agents you can set up price approval:

• Agent proposes new price
• Admin receives nietification
• Admin approves/rejects price change
• On approval: automatic sync to portals

Configure this in Settings → User Roles → Permissions.