Lead Scoring and Qualification

Lead scoring helps you prioritize contacts based on their likelihood of becoming a customer.

Why Lead Scoring?

• Focus on quality: Work with the best prospects first
• Efficiency: Spend time where it yields most
• Better conversion: Higher chance of successful deals
• Team alignment: Everyone knows which leads have priority

Scoring Factors

Tesoro uses various factors for scoring:

Engagement Level:

• Email opens/clicks
• Website visits
• Property views
• Response speed

Profile Completeness:

• Budget confirmed
• Tijdlijn duidelijk
• Specific preferences known
• Contact details complete

Behavior Signals:

• Requested viewing
• Asked for more info
• Responded to outreach
• Initiated contact

Lead Temperature Classification

Hot Leads (Score 80-100)

• Urgency: Ready to buy within 1 month
• Budget: Confirmed and sufficient
• Engagement: Actively responding and viewing
• Decision: Ready to make decision
• Action: Immediate follow-up, schedule viewing, prepare offer

Warm Leads (Score 50-79)

• Urgency: Buying within 3-6 months
• Budget: Generally known but niet final
• Engagement: Interested, needs nurturing
• Decision: Still comparing options
• Action: Regular follow-up, provide information, build relationship

Cold Leads (Score 0-49)

• Urgency: No immediate plans or vague timeline
• Budget: Unknown or insufficient
• Engagement: Low response or engagement
• Decision: Just browsing, niet serious yet
• Action: Newsletter, occasional check-in, nurture campaign

Tags for Temperature

Use tags to track temperature:

• Tag: 'Hot Lead' (red)
• Tag: 'Warm Lead' (orange)
• Tag: 'Cold Lead' (blue)